A church called me up asking if I’d help them with radio ads. Having been in broadcasting before, I began asking some questions. If certain things aren’t in place, broadcasting is simply a waste of time and money. However, sometimes just laying the groundwork for broadcasting or print ads is enough to begin a steady stream of new visitors into the front doors of the church
When it comes to getting the word out about your church, there are many things you can do. You can use traditional media, like radio and newspaper, but using SEO, digital ads and the latest social media platforms are often more effective.
Based on year of both church outreach and digital advertising, I thought I’d put together a logical order to roll out your promotion and outreach into the community.
This article will discuss how to use media to invite people to your church and give tips for how to get started.
Step 1: Logo and Visual Identity
The first step in building a brand is creating a logo. Logos are the visual representation of your church’s identity and mission, so it’s important that they convey the essence of who you are as an organization. The best logos are memorable, simple and easy to read.
Logos should not be overly complicated; avoid using too many colors or fonts in one design because this will make them less recognizable at smaller sizes. Finally, remember that both text and images need room around them so they don’t look crowded together!
Step 2: Signage
Common signage mistakes:
- Putting up signs that are not appealing to the eye
- Using a font that is difficult to read
- Using a font that is too small
- Not choosing a color or background that works with the sign’s design
Step 3: Website
Your website should be mobile friendly. A good rule of thumb is that if you can’t read the text on your phone, then it’s not mobile-friendly. You also want to make sure that the navigation is easy to use and intuitive so people can find what they’re looking for quickly and easily.
The site should have an event or calendar section where you can post updates about upcoming events, sermons and more! Your church might not have time or resources to create fresh content every day or week but having even one new article or video posted per month would be great!
Your church should also have a calendar where people can sign up for events such as choir rehearsals, youth group meetings etcetera.. This will help ensure that everyone knows when these things are happening so no one misses out on an opportunity because they didn’t know about it in advance.
Step 4: Google My Business Listing
Google My Business is a free tool that helps businesses manage their online presence across Google and the web. It’s easy to set up and you can add or update information about your business from anywhere, at any time. Your church will be practically invisible online without it.
Step 5: CRM / Software to Follow Up
CRM, or customer relationship management software, is a great tool for churches to use when they want to follow up with people who have visited their church. CRM software allows you to keep track of all the things that happen in your church and how each person responds.
This information can help you make better decisions about what types of programs or events are most effective at drawing people in and helping them connect with God’s love.
It also helps you stay connected with those who have already come through the doors of your church so that they don’t feel like just another number on your list–you can send them special offers or invitations for future events based on how much time has passed since their last visit (like sending an email inviting them back after six months).
Step 6: Direct Mail or Local Print Ad
Direct mail is a great way to get your message out to people who have already expressed interest in your church. If you have an email list of people who have expressed interest in your church, this is a great way to reach them. You can also use direct mail to promote an event or series of events that you are holding at the church.
Step 7: Google Ads / Facebook ads
Google Ads and Facebook ads are both excellent tools for promoting your church. Both can be used to target specific audiences and drive traffic to your website or social media pages, but they each have their own pros and cons.
Google Ads will be better suited for local churches who want to focus on a particular geographic area. It allows you to choose where you want your ads shown based on zip code, city or state.
Facebook Ads works well if you’re active on social media and plan to have social media as part of your church culture.
Step 8: SEO
SEO is the practice of optimizing your website for search engines. It’s a way for you to ensure that when people search for something related to what your church does, it shows up at the top of Google’s results.
Google is the most popular search engine by far–about 90% of Americans use it every month–so if you want more people coming through your doors, then SEO can help with that.
Step 9: Christian Radio
About 30% of Christian radio listeners are interested in church but they have not found one yet. The first 8 steps must be in place for radio to work. Then work with a script writer to write a spot that stands out on air.
- How many listeners do I reach?
- What kind of programming do they offer? * Is there anything else I can do besides give away CDs?
Some Last Thoughts on Using Media to Invite People to Church
We believe you should take these steps in the above order. Church media outreach should be planned strategically based on who they are reaching out to.
You should take these steps in the above order. Church media outreach should be planned strategically based on who they are reaching out to, what their goals are, and how their brand fits into the local community. The key is to make sure that you’re using the right tools for each step of your plan, so we’ll cover those first:
- Logo / visual identity. Your logo is meant to communicate a ton about who you are. Hire a designer who understands digital communication and develop a logo and a color pallet that attracts the people you are trying to minister to. Then use the logo on EVERYTHING!
- Signage. Make sure your church signs look clean, readable, and modern.
- Google My Business Listing. You are invisible online without a GMB listing. Fill it out as completely as possible and update it often.
- Website. Make sure the copy is well-written and communicated why a person should become a member at your church. Also, pictures are REALLY important! Make sure a person sees a good cross section of you congregation, pictures of your staff, pictures of your services, and pictures of your community outreach.
- CRM. Employ software to help you followup and communicate with visitors
- Local Magazine, Direct mail, or Newspaper: The ROI is hard to measure, but these ads typically work best if steps 1-5 are already in place.
- Google Ads / Facebook ads: spend about $500/month on Google ads (or on Facebook ads is you are active on social media). The built in magic ad builder in Google is enough to get you started. Once you get up to $1,000/per month in ads, hire a Google Ad manager
- SEO. Search Engine Optimization is the process to get your page listed in the top 3 spots for certain search terms. It usually takes an ad agency to really move the needle with SEO.
- Christian Radio: about 30% of Christian radio listeners are interested in church but they have not found one yet. The first 5 steps must be in place for radio to work.
We hope you will take these steps in order to make your church media outreach more effective. If you have any questions or need help with any of the above steps, please contact us at firstname.lastname@example.org.