Are Facebook Ads or Google Ads better for telling people about my Nonprofit Organization

Nonprofit organizations have a lot going on. They need to raise money, they need to spread awareness about their cause, and they need to make sure that those dollars are being spent wisely.  Between all of these tasks, it can be easy for nonprofits to get overwhelmed by a new platform.  So you might be wondering, are Facebook ads or Google ads better for nonprofits?

Luckily, there are tools out there that can help you save time and energy by simplifying your online presence. Whether you’re just starting out as a nonprofit or you’ve been around for years, this article will show you how both Facebook Ads and Google Ads can be used in tandem with each other and other marketing tools like PPC management for better results.

Overview of Facebook Ads for Nonprofits

Facebook Ads are a great way to get the word out about your nonprofit organization. They’re also a good way to find new donors and volunteers, as well as increase donations.

You can use Facebook Ads to:

  • Promote an event or fundraiser by targeting people who live in your area and might be interested in attending it. You can also target people who have expressed interest in similar events or causes in the past, since they’re likely to be interested again!
  • Find potential donors by targeting specific demographics based on information they’ve shared with you (e.g., age range). This is helpful because it allows you to reach only those who are most likely going through some kind of life change (e., buying a house) which means that now would be an excellent time for them donate money instead of waiting until later when things get better financially

Overview of Google Ads for Nonprofits

Google Ad Manager is a free tool that lets you create and manage your own online advertising campaigns. On the paid said for Google Ads, you can choose from a range of ad formats, including text ads, image ads, video ads and shopping ads.

Google Ads also offers many advanced features such as conversion tracking and conversion optimization to help you measure the effectiveness of your campaigns.

You can also use Google Ads to create remarketing audiences and target them with personalized ads across the Google Display Network. Google Ads is available in nine languages: English, French, German, Italian, Japanese, Dutch, Spanish, Russian and Portuguese.  Having foreign language access is ideal for international nonprofits.

Are Google Ads or Facebook Ads better for non-profits?

If you’re a non-profit organization and are looking to grow your brand, it can be confusing to know which platform is best for your needs. Facebook ads and Google Ads both have their pros and cons, but one thing that sets them apart is their cost: Facebook ads tend to be cheaper than Google Ads.

Google AdWords is known for being an expensive platform because of how competitive it can be. This means that if you don’t have much money or if you don’t want to spend much on advertising, then Facebook may be better suited for your needs. However, there are still other factors that might make Google AdWords more attractive than its competitor (and vice versa).

Here are some things to consider:

  • Facebook is very popular, which means that there are a lot of potential donors and volunteers on the platform. If you’re looking to reach a larger audience, then Facebook may be better for your needs.
  • Google has a higher CTR than Facebook. This means that if you’re looking for conversions or want people to click through and make purchases right away, Google AdWords might be the better option.

Google Grant

Google Grant is a free advertising program for nonprofits that allows you to reach new donors and supporters. It’s available to 501(c)(3) nonprofits in the US, UK, and Ireland.

Who qualifies for a Google Grant?

If you’re a 501(c)(3) nonprofit based in one of these countries and would like to apply for Google Grants, visit their website here: https://www.googleapisforworkingwithus/grants/apply/sign-up

How a PPC Manager Might be Helpful for your Nonprofit

A PPC (Pay-Per-Click) manager can help you to optimize your Google Grant.  The Google Grant is difficult to spend, and have a lot of restrictions.  A Google PPC manager can help you get the most out of your grant.  Our team here at Stafford consulting, along with our sister company, Ablaze Media, have the expertise to manage a Google Grant.

A PPC manager will also be able to find the right keywords, audience and ad copy for your website. They know what works best for nonprofits because they’ve worked with them before. They’ll know exactly how much traffic you need from each campaign and what kind of landing page would work best for conversions.


We hope this article has helped you decide which platform is best for your nonprofit. If you still have questions about Google Ads or Facebook Ads, don’t hesitate to reach out! We’d love to help answer any questions you may have about how these ad platforms work and what they can do for your organization.

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